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A Marketing Plan revealed in an easy step-by-step guide, written by a Professional Marketer (MCIM).
Resale rights are included as long as you don't change any of the links in the book !
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Do you own a small business and need a marketing plan? Perhaps you need to impress the bank manager? If you follow the steps in this book you can write yourself a professional business marketing plan that will help your company understand where it is and plan where it is going. Or perhaps you are a CIM student and need a helpful template to your assignment answer? The author is an owner of a small-business who has also recently been a CIM student. So which ever you are he can identify with your problem. What is a Marketing Plan for? Its purpose is to lay down, direct and coordinate all your marketing activities and events. Perhaps you are seeking backing from the bank or further investment? Well a good marketing plan can be really important in attracting new investment or better bank facilities. Perhaps you need help in making choices regarding which parts of the market to focus on and how to compete in that target market (Marketing Strategy)? Often the mere process of preparing a marketing plan will help you to develop a successful marketing strategy through the discipline and process that you go through. A good marketing plan will describe all the marketing actions to be carried out within a specific time period. It will contain details of your company, its products or services, its marketing objectives and strategies and information on how to measure the results of the marketing activities. A step by step process to create yourself a professional Marketing plan! £4.99
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